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OSB Group – Vietnamese Representative Honored at Alibaba Global Channel Partner Summit FY26

Posted on by Thao Bui
On October 27, 2025, OSB Group – the Official Authorized Agent of Alibaba Group in Vietnam since 2009 – attended the FY26 Global Channel Partner Summit held at Alibaba’s headquarters in Hangzhou, China. Under the theme “Shaping Long-Term Partnership”, the event attracted a large number of Alibaba’s strategic partners from various regions around the world.
The event was not only an occasion for partners to share visions, strategies, and technologies but also an opportunity for Alibaba to promote deeper integration with its global channel distribution ecosystem. Simultaneously, it launched several new initiatives to support partners in the Asia-Pacific region and globally.

At the summit, OSB Group was honored to receive two prestigious global awards from Alibaba:

  • S1 Customer Satisfaction Award – Renewal Value Added: OSB was the only organization in Vietnam and TOP 5 global partners to receive this award. It clearly demonstrates the trust, satisfaction, and growth in customer retention value that OSB delivers.
  • FY26 Outstanding Long-term Contribution Award: This award recognizes OSB’s long-term commitment, sustainable contributions, and pioneering role in promoting export development and cooperative models via the Alibaba platform.

These awards are not only a brilliant achievement for OSB in the fiscal year FY26 but also solid proof of its leading position within Alibaba’s global channel partner network, especially in Vietnam – a market rapidly growing in exports and cross-border e-commerce.
Mr. Dao Manh Khoi, Director of the Northern E-commerce Service Center – OSB Group, shared:
“We consider this not only a reward for the past but a commitment to the future. OSB will continue to innovate, enhance service quality, expand our support capabilities, and contribute more vigorously to help Vietnamese exporting businesses fully leverage their potential on the Alibaba platform.”

With the strategic orientation of “Empowering Vietnam Exporters to Go Global”, OSB Group will strengthen three main pillars:

  1. Supporting Vietnamese export businesses in reaching billions of global buyers through the leading B2B platform, Alibaba.com.

  2. Enhancing digital capabilities and providing in-depth consulting to help businesses optimize export operations, logistics, and international market access.

  3. Developing sustainable partnerships and initiatives by leveraging resources from a series of Alibaba’s support programs for the global distribution channel to deliver tangible benefits to Vietnamese clients.

The achievements and awards from the summit not only create a credibility advantage but also open up new cooperation opportunities—from technology and digital marketing to cross-border supply chains. OSB Group is committed to bringing back strategic updates, global knowledge, and new tools to accompany Vietnamese businesses in growing more robustly amidst the accelerating development of e-commerce and exports.