Tiếng Việt
This is the largest e-commerce event in China in 2025, bringing together thousands of businesses, organizations, and leading experts in the field of digital technology.
Efforts to bring Vietnamese brands deeper into the global digital value chain
On the morning of September 25, 2025, the inauguration ceremony of the Vietnam National Pavilion was solemnly held at the 4th Global Digital Trade Expo (GDTE 2025) in Hangzhou, China.
This is the largest e-commerce event in China in 2025, gathering thousands of enterprises, organizations, and top experts in digital technology and e-commerce from many countries and territories.
Attending the inauguration ceremony of the Vietnam National Pavilion at GDTE 2025 were Mr. Nguyễn Thế Tùng – Consul General of Vietnam in Shanghai, China; the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade; the delegation from Huzhou City, Zhejiang Province, China, led by Mr. Liao Kunming – Mayor of Huzhou; along with a large number of leaders from regulatory agencies, trade promotion organizations, and businesses from both Vietnam and China.
The event marked an important milestone in the effort to bring Vietnamese brands deeper into global digital value chains, while also opening up new business cooperation opportunities in one of the world’s largest e-commerce markets.
This is the second time Vietnam has organized a National Pavilion at GDTE. The Pavilion brings together 16 Vietnamese enterprises and is designed as a modern and dynamic trade hub, showcasing Vietnam’s key achievements, products, and services in the fields of digital technology and e-commerce. These include software solutions, artificial intelligence (AI) applications for business management and optimization; e-commerce platforms with the ability to expand markets and support online exports; and international logistics services ensuring fast and efficient cross-border transportation.
Showcasing the image of a dynamic, innovative, and creative Vietnam
Visiting the Vietnam Pavilion at GDTE 2025 means exploring valuable cooperation opportunities, where businesses, investors, and international partners can directly access: cutting-edge technologies reflecting Vietnam’s advanced digital transformation trends; effective solutions that meet global business demands; and rich potential for collaboration under the overarching message: “Made in Vietnam, Made for the World.”
At the 4th Global Digital Trade Expo, OSB Group reaffirms its leading position in Vietnam’s e-commerce sector. Since 2009, OSB has partnered with and become the first official authorized agent of Alibaba.com in Vietnam, accompanying thousands of manufacturers and exporters to reach international markets. Along this journey, OSB has built a comprehensive multi-service ecosystem, including export support, digital transformation, and value-added services such as store design, product optimization, website development, and digital strategy consulting.
With this foundation, OSB not only empowers enterprises to enhance competitiveness, elevate brand presence, and expand online influence, but also creates sustainable value and makes a positive contribution to the nation’s economic development.
On its very first day, the Vietnam Pavilion at the Expo welcomed numerous Chinese and international visitors who came to explore, network, and share cooperation and business opportunities. This has opened up new prospects for Vietnamese enterprises to expand their presence in China and global markets, bringing Vietnam’s digital technology and e-commerce products and solutions to the world stage.
The impressive presence of the Vietnam National Pavilion at GDTE 2025 not only showcases the image of a dynamic, innovative, and creative Vietnam but also delivers a clear message: Vietnam is ready to be a trusted partner, making positive contributions to the development of digital trade and the global economy in the new era.
The Expo will run until September 29, 2025. During the event, the Vietnam Trade Promotion Agency will concurrently organize surveys, networking sessions, direct meetings, and field visits with many potential partners in China’s leading digital technology and e-commerce sectors, including Alibaba, TikTok, Ant Group, Wuchan, and others.
