Tiếng Việt
Hanoi, December 18, 2025 – The Vietnam E-commerce Association (VECOM), in collaboration with the Vietnam E-commerce and Digital Economy Agency (iDEA) under the Ministry of Industry and Trade and VITV Financial and Economic News, organized the Vietnam Online Import Export Forum 2025 (VOIEF 2025) in Hanoi.
Under the theme “Making Online Exports a Bright Spot for E-commerce,” the event gathered leaders from state regulatory agencies, economic experts, representatives from various associations, technology platforms, and both domestic and international business communities. Participants met to exchange strategies, policies, and solutions for developing cross-border e-commerce in this new era.
According to the Ministry of Industry and Trade, Vietnam’s e-commerce sector continues to be one of the highest-growth areas in 2025. The market size is projected to reach approximately $31 billion, accounting for roughly 10% of total retail sales of consumer goods and services. This performance secures Vietnam’s position among the Top 10 fastest-growing e-commerce markets in the world.
Identifying Opportunities, Challenges, and Development Orientations
VOIEF 2025 focused on discussing cross-border e-commerce development trends within the context of a global economy shifting strongly toward digital environments. The forum’s main content revolved around policy frameworks, legal corridors, and the roles of digital platforms, data, and technology in supporting Vietnamese enterprises to reach international customers.
Ms. Lai Viet Anh, Deputy Director General of the Vietnam E-commerce and Digital Economy Agency (iDEA), stated that exporting via e-commerce has become an effective market expansion channel for Vietnamese businesses, especially small and medium-sized enterprises (SMEs). She also emphasized the importance of the E-commerce Development Strategy for the 2026–2030 period and the new E-commerce Law regarding cross-border activities.
According to experts at the forum, Vietnam possesses numerous advantages for developing online exports, such as increasingly improved manufacturing capabilities, a dynamic business force, and the rapid development of digital infrastructure. However, enterprises still face significant challenges, including a lack of market intelligence, limited e-commerce operational capacity, ineffective utilization of data and digital tools, and difficulties in building international brands.
In this context, VOIEF 2025 is recognized as a highly practical forum, providing comprehensive perspectives and actionable solutions to transform online exports into one of the main pillars of Vietnam’s trade in the coming period.
OSB Accompanies Exporting Enterprises at VOIEF 2025
Participating in VOIEF 2025, OSB Group was one of the prominent enterprises making active contributions to the forum’s professional content. OSB representatives participated in sharing sessions and discussions focusing on supporting Vietnamese businesses to effectively tap into the potential of cross-border e-commerce.
At the forum, OSB analyzed the core issues that many Vietnamese enterprises encounter when implementing online exports, ranging from market selection and reaching international customers to building long-term operational and development strategies. According to OSB, for online exports to be effective, businesses need to take a systematic approach, treating it as a long-term business strategy rather than just an experimental phase.
OSB also emphasized the role of digital platforms, data, and technological tools in improving the efficiency of online exports. Effectively leveraging these factors will help businesses optimize costs, enhance market accessibility, and increase competitiveness in the global business environment
Sharing Experience and Consulting on Practical Solutions
One of the highlights of VOIEF 2025 was the highly practical insights shared by OSB Group, drawn from their extensive experience in implementing and consulting for numerous Vietnamese enterprises participating in cross-border e-commerce.
According to OSB representatives, many businesses currently lack a clear roadmap for online exports, making it difficult to maintain efficiency and scale operations. Consequently, OSB focuses on advising enterprises to build a comprehensive strategy that includes market research, selecting suitable products, storefront setup, implementing digital marketing activities, and optimizing data during operations.
Furthermore, OSB shared experiences regarding the application of digital technology in export management. This approach helps businesses reduce dependence on traditional intermediary channels, proactively reach international buyers, and step-by-step establish Vietnamese brands in the global marketplace.
Practical Perspectives from a VTV1 Interview
Within the framework of the forum, Mr. Dao Manh Khoi, a representative of OSB Group, participated in an interview on VTV1, sharing insights into the current state and prospects of online exports in Vietnam.
During the exchange, Mr. Dao Manh Khoi noted that while the potential for cross-border e-commerce is immense, Vietnamese enterprises still face numerous barriers, ranging from resources and operational mindsets to the utilization of data and technology. However, with a suitable strategy and support from specialized organizations, businesses can fully leverage online exports as a channel for sustainable growth.
The insights shared by the OSB representative contributed to clarifying the reality of online exporting while providing additional perspectives for the business community as they build their business strategies in the digital environment.
OSB Group Received Prestigious Award at VOIEF 2025
In recognition of its active contributions to supporting Vietnamese enterprises in cross-border e-commerce, OSB Group was honored with an award at VOIEF 2025. This accolade serves as a testament to OSB’s dedicated efforts in consulting, implementing, and accompanying Vietnamese businesses on their journey to expand into international markets via online export channels.
This event is also regarded as a significant milestone, reaffirming OSB’s role within the cross-border e-commerce ecosystem in Vietnam. Furthermore, it serves as a motivation for the company to continue enhancing its service quality and expanding its support activities in the coming years.
Towards the Sustainable Development of Online Exports
VOIEF 2025 concluded with several key messages regarding the role of cross-border e-commerce in the digital economy development strategy. The perspectives shared at the forum indicate that for online exports to achieve sustainable development, close coordination is required between regulatory agencies, technology platforms, and the business community.
With practical experience and a clear vision, OSB reaffirms its commitment to continue accompanying Vietnamese enterprises in effectively tapping into the potential of online exports, contributing to bringing Vietnamese products further into the international marketplace.
